Currently, e-commerce has revolutionized the economy worldwide, bringing products and services to homes with just one click. Satisfied customers and high sales volumes are some of the consequences of the growth of e-commerce due to the Covid-19

Although it is true that this period of pandemic through which we have gone through has been a hard blow for traditional companies and the economy worldwide, e-commerce has been the solution that has turned the crisis around by transforming the way in which trade has had to adapt to meet the needs of consumers into an opportunity.

Many companies closed their doors and sent their employees home, however many others renewed them and now you can find them on-line. Other people discovered in this crisis the opportunity to develop their own business and e-commerce was their great support to start in the digital world.

Only in Latin America has e-commerce been successfully accepted, leading companies to migrate their sales on-line , generating income in more than 230%. You can read this information and much more in our article “E-commerce in Latam”.

Once you understand that e-commerce is the best alternative to venture into the world of on-line sales, it is important that you know all the necessary aspects so you can be successful when reaching potential customers.

The basics you should know

To enter the world of e-commerce it is not necessary that you have in-depth knowledge of finance, sales or marketing. Today, in this digital age, you can find all the necessary and easily accessible information on the internet so that you know the most important details that you should know when creating your on-line store. p>

The business idea you have must be well developed. You must analyze all the necessary aspects so that you are sure that it is productive. You must analyze the competition, the market segment you are going to address and above all, the message you want to project, your essence and brand values.

Within this business idea you must define if you want to work with affiliate marketing, in which you sell products from certain merchants or if you prefer to create your own sales page.

Choose a good name and domain, the initial and crucial part of your project. By defining the right name for your e-commerce you will be able to create a domain that will allow customers to easily access your store. An easy and attractive name that identifies you and is short.

The operations and logistics plan is also an important step. You must be sure that you can have the necessary inventory to serve all your customers and be sure that the dispatch of your products is well organized and depends on a good delivery agency.

There are dropshipping, if your intention is to sell products through this method, your e-commerce operations will be much more comfortable and efficient. You will be able to take away the responsibility of shipping the products and focus on providing an excellent on-line sales service.

Dig into the details a bit

Now, if what you are looking for is to create your own web page, as we mentioned before, you must take into account that you need to have a good hosting that gives you the necessary capacity and space so that you can offer your customers the adequate on-line experience so that the purchase process is as optimal as possible.

There are many CMS for e-commerce. Easy for you to create a special design according to your needs and those of your customers. Some are free and some are paid, however, there are also many CMS specialists who can help you to make this design more specific and contain more features.

Some of the alternatives are WordPress, Magneto, Shopify, Prestashop. All of these are adapted to e-commerce and with the ease of having alliances with the best payment gateways that will allow you to facilitate transactions between you and your customers. Always providing confidence and security when making the payment.

You should keep in mind that if you want trust to increase between you and your customers, you must show them that your on-line store complies with the different security protocols like:

• Google SSL.
• Security certificates for online stores.
• Links to your social networks.
• Adequate visibility of your contact data such as telephone numbers, e-mail, chatbot, etc,
• Return policies, shipments, data processing.
• Use of cookies.

Multiple forms of payment

Good service and an excellent user experience are essential for your sales to meet your projections. In the same way, you must offer your customers multiple options to make their payments. Using payment gateways is the most efficient alternative you will find.

Currently, payment gateways have played a fundamental role in e-commerce worldwide. They have been the main support to generate the progress that trade needed in the region as a result of the crisis generated by the pandemic.

The provision of an excellent payment gateway, which allows you to receive money from several countries and even digital currencies, will allow you to expand your network of customers in the event that you have at your disposal the advantage of making international sales.

Always keep in mind that people who go to e-commerce do so because they are looking for comfort and good service when they make purchases. If you add to this experience an efficient payment gateway such as QuikiPay, you would be taking your on-line store to another level.

To provide more attention to your customers and offer them more information about your products and/or services, you can develop a blog within your on-line store that provides them with information extensive and detailed about what you do and the branch of e-commerce to which you dedicate yourself.

Lastly, and most importantly, is the marketing that you apply to your e-commerce. As you will understand, advertising is still as important as the product itself. What you offer must be presented in an attractive and juicy way so that your customers are convinced to purchase it.

Make a good SEO and having a constant presence in your social networks will guarantee that your brand is known and that e-commerce becomes what you have longed for for your product, that it is the solution for transform your business and modernize it to the digital era.

At Quikipay we care that our clients are always updated, we guarantee the best service for your e-commerce and great advantages in the use of our platform. Contact us and start testing our services.