For e-commerce it is important to have an excellent payment gateway that allows you to carry out all the necessary daily transactions, optimizing your capacity and providing users with the best desired service.
We have all experienced the need to make some type of purchase online or have had to transfer money to someone in a location other than ours and payment gateways have been our best ally giving us security and confidence in the process.
A gateway de pago is a system that e-commerce currently uses to facilitate the payment of its customers. The main idea of this type of platform is to offer the user an easy and comfortable experience and at the same time allow the virtual store to create loyalty by generating trust in the transaction.
E-commerce has grown exponentially in the last year as a result of the pandemic due to Covid 19. You can review our article “El e-commerce en Latam” to discover everything about e-commerce in the region.
It is an easy and simple way that has been created so that users can purchase products and services in just one click, without having to get involved directly with a bank or having to handle cash, the payment gateways< /strong> are in charge of carrying out all the necessary communications between the parties, so that the transaction is approved in a matter of seconds.
To tell the truth, it’s all advantages. Even when some people think transaction fees are a bummer, you’re actually paying a little more for better quality and convenience. If we look at it from this point of view, we end up convincing ourselves that yes, indeed, everything is an advantage.
Why is this so important to you?
Today, most companies are modernizing and updating the way they sell. Confidence has grown, businesses have decided to make their sales online due to the security designs that have been developed.
Customers find it easier to visit a store from the comfort of their home to request a product or service than to go to a physical store to purchase it, and companies find it more advantageous to offer their products on a website, saving on shipping costs. operations.
For these reasons it is important to have a payment platform that allows you to make transactions to different places without having to find yourself in the same geographical location or belong to the same bank as the recipient. You can even convert to different currencies.
They are easy to use
The payment platforms have easy-to-use systems. They allow the user to correctly locate each piece of information and move around the platform appropriately. In a few steps he manages to complete the process.
In addition, communication with issuing and receiving banks is immediate. The approval or denial of the transaction is revealed seconds after the user confirms the purchase intention, saving time in the process.
It is completely safe
The payment gateways assume the tasks of validating the operations that are commonly carried out using debit and credit cards. They connect the private networks of the banks involved without the need for third parties to view the information that the user is providing.
The encryption system used by payment gateways is called SSL (Secure Socket Layer) or TLS (Transport Layer Security) and keep the information safe at the moment. In this way, not even the seller can access the buyer’s information.
Compatibility and availability
The limitations are behind us. Through a payment gateway, e-commerce can expand its borders. When creating an online store it is very important that you have a payment gateway of excellent quality.
These platforms have the advantage that they allow you to receive payments from different geographical locations, without limitations (with some exceptions). If you have a store in Madrid, and you have international shipping procedures, your customers can buy your product or purchase your service from anywhere in the world.
The same thing happens if you want to make some type of payment in different types of currencies. The payment gateways have the ability to make conversions in the different currencies that it allows, facilitating the process of buying or sending money.
And the advantage that you will like the most is that these transactions can be carried out at any time of the day. The payment platforms are available 24 hours a day, 7 days a week, 365 days a year.
Some important aspects
You must keep in mind that if you want to modernize, you must expand your business towards emerging technology. We know that it is advancing by leaps and bounds, however, in the same way, so does the ease of handling it.
You can decide to implement payment gateways in your online store and it will allow you to receive payments from different parts of the world, easily and safely for both your customers and yourself.< /p>
Likewise, if you are a Freelancer you can expand and create new opportunities for your work without limitations. Usually, when we are independent, we feel that we are limited by borders. This has put an end to easy access to the internet and the modality of payment gateways.
Today the statistics speak for themselves. A study by Statista< /strong> shows that in some Latin American countries, as a result of the Covid-19 pandemic, revenue from e-commerce sales increased by an average of 230% during the month of April.
Indicating a fairly positive acceptance that has been greatly influenced by the fact that payment platforms are the most efficient means, with the greatest use of online stores and backed by the best encryption security.
According to a study carried out by Kantar, in Latin America e-commerce has grown exponentially and users are They have adapted very well to this new method of payment through these platforms that have managed to provide comfort and security when paying.
