Among the trends of new marketing strategies for this 2021 is the Hiperfocus on the customer. e-commerce has always sought ways to revolutionize these strategies to provide better service and greater accessibility to consumers, focusing on an experience effective purchase.

The customer is the key within e-commerce, its importance is of great relevance due to the power it has acquired with the arrival of technology in its hands. Today our customers are proactive in seeking the best benefits that a product or a company can offer.

This is why we must focus all our attention on their behavior, on their tastes and preferences, on looking for a unique experience that makes them want to be with us, buy our products again and even better, bring their acquaintances to also consume our < strong>product or service.

If a consumer needs to acquire, for example, a mobile phone, they have at their disposal a wide variety of mechanisms that will provide them with all the necessary information so that they really know what they need before entering your online store. This is why your effectiveness must scale higher.

You must go in front of your customer and offer him not only the product that you have and that he needs, you must manage to connect with his need and provide him with an experience that promotes his desire to purchase and his commitment to your brand. It is an experience that you must find by applying Hiperfocus on the client.

The Hiperfocus on the customer is a digital marketing strategy based on the effective search for customer satisfaction, where every aspect of your company It is focused on knowing and understanding what the customer really needs, when they need it and how you can give it to them.

There are many ways to apply it in your e-commerce, which is why we present below some keys that can help you discover what your customer really wants.

Remember that having an online store It does not imply only selling, consumers today want you to solve their problem and for this you must know in depth what the problem is and who you are going to solve it for.

H2 tag: Get support from influential people

As I said before, consumers look for information on the web about the product they want and within this search they find experts and influencers in any branch of the market who tell them what is best for them.

If you associate your brand with these types of people, you can create trust in your customers. A confidence based on the testimony of people who know what the needs of consumers are, who understand and feel like them and who know that your brand can help its followers to solve their problems.

The key here is to identify who is an influence in your e-commerce sector and create an alliance with him or them. It is a feedback scheme where both parties benefit by providing mutual support.

H2 tag: Offer valuable content

If you are offering a product, you are solving your client’s problem, provide them yourself with the necessary knowledge so that they connect more with you and your brand. Offer content that tells a story in a variety of formats that your customers want to receive.

Although you solve a problem for a sector of the market, the personalities of your customers can be varied, which is why if you offer valuable content in different formats such as blogs, webinars, videos, podcasts, etc., you are covering multiple tastes in that area that is the search for information.

The key is to identify the content that your customers need to know and keep in mind to make a good decision. A content that also allows them to learn about figures, history and issues of and current affairs on which they can base their purchase decision and feel satisfied with the valuable knowledge you provide.

H2 tag: Create an online community

This is the best opportunity you have to get to know and fully focus on your customers. By means of one or several platforms in which your customers can interact with you and feel that they are really listened to, you will be able to apply the Hiperfocus on the client more efficiently.

By creating a community you will be able to carry out surveys, measure the level of satisfaction of a marketing campaign and even your customers will be spokespersons for your products. The key to this is clear, effective communication and the design of experiences that evoke emotions in consumers.

H2 tag: Seek help from your client

Remember that more sales are generated by word of mouth from your customers than by a paid internet campaign. This leaves a lot to think about, right? But it is a reality that digital marketing knows and that you should keep in mind at all times.

Customers are willing to say good things about you, refer your products and support you at all times if they feel that you listen to them, that you solve their problems and that they are important to you.

The main key to this is the communication you have with your customer, if you are honest and transparent in your processes, if the purchases generate an easy, unique and reliable experience for them, if you provide them with valuable content and if you advise and assist them even when they are not ready to purchase.

Always keeping your eyes on your customers will allow you to observe their behavior, understand what their needs are and how you can meet them.

The Hiperfocus on the client allows you to offer them all the information they need to trust you and start the purchase process. When both parties mutually benefit from the process, this becomes a success.

The marketing campaign based on the Hiperfocus towards the customer is the most effective in e-commerce, when the success of your online company and your customer is generated, it is a clear indicator that your actions have achieved the goal.