• Keep the design fresh and easy to navigate:

Consumers know exactly when a web page is updated and when it is not. Having outdated and low-quality designs automatically breeds rejection and mistrust.

Updating is essential for them to feel like your store is still up and running. In addition, it must be easy for them to move through the different environments without any inconvenience and understand the processes in a simple way.

• Create a web design responsive:

This is another aspect that demonstrates the updating of your website. When a consumer opens your website from their phone , this should fit the device. That it is optimized to adapt to different devices generates a favorable opinion in your customer.

• SSL Technology:

When your customers access your on-line store, you must manage to generate the best sense of security and and one of the ways to achieve this is by demonstrating that you have an SSL certificate, so they know that their data is fully protected.

• Provide contact details:

Many customers do not use them but the simple fact of seeing that behind this site they visit there is an address and telephone numbers to which they can go at any time, gives them peace of mind and confidence .

• Watch your writing:

The proper use of grammar is another fact that you should keep in mind. It will help you convey presence and professionalism. These are details that simply improve the user experience and generate trust.

• Share the human side of your company:

Have you seen the sections that say “who we are” on websites? This is what you should pay attention to. Knowing who is behind the brand and the product they want and what their story has been helps them to know more about you and there is empathy.

• Post on your social networks:

Many consumers turn to social networks to find out what others think about a brand and how much activity their accounts generate. Keeping these networks alive will even allow you to make yourself known to an attractive audience and you will be able to demonstrate your credibility.

• Collects information from other customers:

You should have a section where your customers express your opinion about your purchases. A few comments about your experience will allow new customers to feel confidence when making the purchase.

Remember that you should not only keep the positive comments, there may also be negative comments, but these will give you the opportunity to communicate your rectifications and present that human side of the errors within of a company.

• Provide exact details of your products and services:

This is a fundamental aspect. If you are going to offer a product in your on-line store, you must leave as many details as possible that allow your customers to have the precise idea of what they are acquiring.

These details can be weight, dimensions, colors, etc., and must be accompanied by actual images of the product you offer. If you place a generic image of the product, it will not convey the confidence you need.

• Be clear about the prices of your products:

These must be well expressed in your store, in a visible place and with all the details that deserve to be broken down such as taxes, commissions, etc. In the same way you must have reasonable prices.

There are many competitors in the market and if your product is offered in many other places it is good that you adjust to reality. On the contrary, if you are innovating you can have a higher price (as added value), without this affecting your customers.

• Use a brand image on all your products:

It is something original and allows your customers to feel that the product they received is the one they bought. Having your logo on every product you sell is another feature that builds trust with consumers.

• Professionalism and transparency:

There are two aspects that also generate trust, being professional and transparent in what you do and demonstrating it to your customers. All relevant details about your company such as its legality must be present in your on-line store. So how to express the details of the purchasing process.

• Your return policies:

You must be clear in your return policies, expressing all the possible conditions and scenarios and these must be the best, managing to firmly determine all the conditions that apply.

E-commerce is a novelty for many and if you want your customers to feel confident when making the purchase, you must provide them with the security that in the event that your product does not meets their expectations they can return it without any major setback.

• Choose the best payment gateway:

This is the crucial fact that you must keep in mind. Offering the best form of payment will allow your client to make the final decision with the confidence and security that both parties need.

If you offer a payment gateway such as QuikiPay you would be covering many payment opportunities that will allow your client perform this transaction comfortably and safely.

QuikiPay is the right alternative so that you can receive different types of currencies and cryptocurrencies with the best conversion rates on the market, at any time and from anywhere.

If you comply with these 14 facts and transform your on-line store into a safe space and with all the information you must provide, you are ensuring the trust of your customers and this will be translates into successful sales.

Remember that your customer is the most important piece that you must maintain, without them your store would not make sense and therefore you would lose the extraordinary opportunity to belong to the world of e-commerce .